Inputs Of Selection Process in HR

Selection process relies on 3 inputs:

—- JOB ANALYSIS

—- HUMAN RESOURCE PLANS

-— RECRUITS

Introduction of Selection Process in HR

Selection is the process of choosing the most suitable persons out of the applicants. In the selection process, the candidates are divided into two parts- Those who are suitable for the job and those who are not. It involves rejection of those applicants who are not fit for job and so sometimes it is described as “ NEGATIVE PROCESS”.

Selection starts with reference of job which indicates not only the immediate requirement of job but other qualities which may be desirable. The personal qualities which form the base of selections are skill, experience, education and training, age, physical characteristics and intelligence etc. The effective selection program is not random process because those who are selected are chosen on the  basis of assumption that they are better applicants than those who are rejected.

Swot Analysis of telecom Industry

Strengths:

·    The kind of subscriber bas it has in the indian market.

·     It has the 2nd higest market share in India .

·    It has a 2nd higest subscriber base in India 1st being airtel 

·    Its strong advertising startiges and impact on people 

·    Its Indias 3rd biggest mobile carrier

·    The brand name it has in the Indian market 

Weaknesses:

·         Low R&D 

·         Ubiquitiouegory, products, services 

·         High customer churn (33.33%) 

·         Rural India unable to relate to the brand 

·         Poor network coverage

Opportunities:

·         Emerging markets and expansion abroad 

·         Innovation 

·         Product and services expansion 

·         Growing data business and 3G auctioning 

·         VAS as a means to increase ARPU (big boss, Zoo Zoo) 

·         Growing Enterprise solution market

·         Large capital can be raised by listing Vodafone on Indian Stock Exchange(IPO)

·         Tower sharing business with Indus Towers 

Threats:

·    Highly competitive

·    Still lags behind

·         Extremely high

Marketing strategies of Companies

 Our visions begin with our desires.

- Audre Lorde

 We all have some visions of ourselves and our future, and that vision creates consequences. More than any other factor, vision affects the choices we make and the way we spend our time.

Visions drive consequences.

Principles drive results.

Key is to base vision on principles.

-         Stephen R Covey.

 It is true for individuals as well as organizations. The strongest form of vision / motivation is to base vision on “What Legacy we want to leave.”  And to achieve it we must take a principled centered path. History is full of examples that many organizations have vanished grown and vanished overnight as their path to achieve vision was not based on principled way.

Vision of the organization can only be translated into reality, if it is shared by one and all. The best way to implement is to involve them in formulation. But even if it is conceived by higher management then it has to be explained to each and every individual of the organization, otherwise it may remain as a showpiece.

Marketing vision of the BSNL has to be based on overall mission and vision of the organization. The mission of BSNL is

        i.            To provide world class State-of-art technology telecom services on demand at affordable price.
 

      ii.            To provide world class telecom infrastructure to develop   country's economy.

 And the vision of BSNL is

   i.       To become the largest telecom Service Provider in Southeast Asia.

In dynamic environment anything permanent is “CHANGE”. So we must revise and review so that focus is never lost. 

Strong lives are motivated by dynamic purposes. -         Kenneth Hildebrand.

 Marketing Objective.

The ultimate objective of any marketing activity is to satisfy the customers and today even a step ahead i.e. ‘delighting’ the customers, for which customers are offered something beyond their expectations from the service or the product. The objective being to acquire and retain the customers, who should continually feel that they are getting more value of the money, they are departing with.

Marketing is the establishment, development, maintenance and optimization of long-term mutually valuable relationships between consumers and organisation. Successful Marketing focuses on understanding the needs and desires of the customers and is achieved by placing these needs at the heart of business by integrating them with the organisation strategy, people, technology and business processes. At its most basic, Marketing involves customers, organisations and relationships and the combination creates the need for the management.

Marketing is about creating a competitive advantage by being the best at understanding, communicating, and delivering and developing existing customer relationships in addition to creating and keeping new customers. The concept of the product life cycle is giving way to customer life cycle, focusing on developing products that anticipate the future needs of existing customers and creating services that extend the existing customer relationship beyond the mere transaction. The customer life cycle will focus on lengthening the life span of the customer with the organisation rather than the endurance of a particular product. Customers have changing needs as their life styles alter- the development and provision of products and/or services that continuously seek to satisfy those needs is good Marketing. The Marketing will focus greater attention on how to deliver customer satisfaction and organisation will begin to structure itself around customer segments and not product lines. A good Marketing Strategy will take the business vision and apply it to the customer base.

  

 “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.”

  

Once marketing is understood, we can define marketing management process as analyzing marketing opportunities, researching and selecting target markets, designing marketing strategies, planning marketing programs, and organizing, implementing, and controlling the marketing efforts.

In simple words it implies a buyer, a seller, bonded by the mutual need, satisfying offer and a medium/process to exchange the offer.

 Marketing Process.

We often talk of marketing & Sales and often use it interchangeably without understanding the difference in it. Marketing is everything we do to get and leverage a client relationship. Marketing process is broad and includes all of the following: -

     Discovering what product, service or idea customers want.

     Producing a product with the appropriate features and quality.

     Pricing the product correctly.

     Promoting the product; spreading the word about why customers should buy it.

     Selling and delivering the product into the hands of the customer. 

About BSNL

INTRODUCTION

 Bharat Sanchar Nigam Limited (known as BSNL, India Communications Corporation Limited) is a public sector telecommunication company in India. Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a span of five years it has become one of the largest public sector unit in India.

BSNL has installed Quality Telecom Network in the country and now focusing on improving it, expanding the network, introducing new telecom services with ICT applications in villages and wining customer's confidence. Today, it has about 47.3 million line basic telephone capacity, 4 million WLL capacity, 20.1 Million GSM Capacity, more than 37382 fixed exchanges, 18000 BTS, 287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of Microwave Network connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages. It is India's largest telecommunication company with 24% market share as on March 31, 2008. Its headquarters are at Bharat Sanchar Bhawan, Harish Chandra Mathur Lane, Janpath, New Delhi. It has the status of Mini Ratna, a status assigned to reputed public sector companies in India.                                                              BSNL is India's oldest and largest Communication Service Provider (CSP). Currently has a customer base of 73 million as of June 2008. It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi which are managed by MTNL.

To look for details and to collect data for my project I worked in B.S.N.L Office to gather full information about the system and working of whole region and found out the facts  about various processes adopted by reliance to pay its advisors and the time period taken for this study are 2 months        

PROFILE

COMPANY NAME:                Bharat Sanchar Nigam Ltd.

Headquarters:                         Bharat Sanchar Bhawan, Harish Chandra Mathur Lane,          Janpath, New Delhi

Head Office in Lucknow:         Hazratganj

Chairman & Managing Director : Kuldeep Goyal

Founded: 19^th century,incorporated 2000

Interesting Facts:

v  There are 2 million BSNL mobile connections in rural India(a  record, no other connection is as famous as bsnl in rural areas)

v  BSNL supplies phone lines to all other network such as Airtel,Vodafone etc.

v  BSNL is the only network which offers broadband connections

v  More than 50% of the international calls coming to India, use Reliance network.

v  Largest pan India coverage-over 11000 towns & 3 lakh villages.

v  India’s No. 1 wireless service provider with more than 50 million customers.

v  An incredible speed of 2mbps is only offered by BSNL

v  The only Mobile service available through out the country including Jammu and Kashmir and North Eastern states like Arunachal Pradesh, Nagaland, Mizoram etc.

Mission & Vision. 

 

Most of the big companies have a Vision & Mission statement so as to guide their all energy, efforts to realize it. BSNL also has a vision ‘To become the largest Telecom Service provider in South East Asia’.  Firstly we need to understand the parameter for being the largest. Is it revenue, ARPU, profit, subscribers, Network (no of exchanges, BTS etc)? From monopoly to multi operator scenario, BSNL’s market share is bound to reduce. But how much down we will let it? There are lot of similarities between British Telecom & us. One must keep watch on market share in monthly growth and take timely action. To improve our share, we need to acquire more than 50% of new acquisitions while maintaining earlier. This is quite challenging in this dynamic environment. Today landline base is reducing across globe, but why? Europe defines an operator with 25% or more market share as Significant market Power (SMP), while they intend to increase it to 40%. BSNL has been the largest operator and we must strive not only to maintain but enhance it. We need to act fast. Timely action is an essence.