l Goals and
Strategies
l Size of The firm
l Financial strength
l Reputation
l Trading areas
l Compatibility
l Experience in handling products
l Sales Organization
l Willingness to carry inventories
l After sales service capabilities
l Sales performance
l Political relations
l Communications
l Overall Attitude
l Size of The firm
l Financial strength
l Reputation
l Trading areas
l Compatibility
l Experience in handling products
l Sales Organization
l Willingness to carry inventories
l After sales service capabilities
l Sales performance
l Political relations
l Communications
l Overall Attitude
