Strengths:
· The kind of subscriber bas it has in the indian market.
·
It
has the 2nd higest market share in India .
· It has a 2nd higest subscriber base in India 1st being airtel
· Its strong advertising startiges and impact on people
·
Its
Indias 3rd biggest mobile carrier
· The brand name it has in the Indian market
Weaknesses:
·
Low R&D
·
Ubiquitiouegory,
products, services
·
High customer
churn (33.33%)
·
Rural India
unable to relate to the brand
·
Poor network
coverage
Opportunities:
·
Emerging
markets and expansion abroad
·
Innovation
·
Product
and services expansion
·
Growing
data business and 3G auctioning
·
VAS
as a means to increase ARPU (big boss, Zoo Zoo)
·
Growing
Enterprise solution market
·
Large
capital can be raised by listing Vodafone on Indian Stock Exchange(IPO)
·
Tower
sharing business with Indus Towers
Threats:
· Highly
competitive
· Still
lags behind
·
Extremely
high
