Case - Butler Machine Tool Co Ltd v Ex-Cell-O Corp (England) Ltd




Facts-
            The Butler Machine Tool Company quoted a price for a machine with specific terms and conditions for purchase outlined on the back.  These terms included a price variation clause which allowed the seller to increase the price if there was an increase in the manufacturing costs.

The purchaser sent back an order form outlining their own terms and conditions, which did not include a price variation clause.  Attached to this order form was a tear off slip to be signed by the seller acknowledging their acceptance of the buyer’s terms.

The seller’s returned the signed slip but when the machine was delivered in November 1970 they claimed an additional £2,982 under the price variation clause.  The buyer disputed this arguing there was no price variation clause in the final contract.

Held
         Appeal allowed.

Issues
  1. The main legal issue was to determine the effect of a counter-offer on an original offer thereby establishing whether the seller (Butler Machine Tool Co) could rely on a price variation clause which was present in the standard form.

Here the last offer rule was said to prevail.  This rule was developed in Hyde v Wrench (1840) 3 Beav 334; 49 ER 132 and states that the effect of a counter-offer is to kill the original offer.

This case is said to be an example of the “Battle of Forms”, a situation that
·                  Arises when both parties, for example a buyer and seller of goods exchange inconsistent standard forms during contract negotiations and reach an agreement without deciding whose standard forms should prevail.
·                  Standard Form Contract = a contract that is not individually negotiated by the parties but contains the same terms for all transactions of that type.
·            In approaching this issue, the court suggested two methods; the conflict and the synthesis approaches.

The conflict approach required the court to determine which set of terms prevail. This was generally held to be the party who had the last say in the negotiation.

The synthesis approach required the court to build a contract from both sets of terms, including the terms common to both and those terms upon which the parties were agreed.

·                  Two questions à
1.      Has a contract been concluded at all?
2.      If there is a contract, whose terms prevail?

In relation to question 1, has a contract been formed?  The Master of the Roles Lord Denning assessed whether there was apparent offer and acceptance in the negotiation period.

  • Offer = The sellers’ quoted price made subject to the quoted form.
  • Counter Offer = Buyer’s request for the machinery and their enclosure of their standard form without the price variation clause.
In Hyde v Wrench (1840) 3 Beav 334; 49 ER 132 “The counter-offer kills the original offer”.
  • Acceptance of Buyer’s counter offer = The seller’s acknowledged receipt of the buyer’s order on an acknowledgment slip detached from the bottom of the buyer’s standard form.

Therefore, there was a contract and it was made on the buyer’s terms.

Question 2 – Whose terms prevail?

  • Here the court used the ‘Last Shot’ approach – the seller’s acknowledgement by signing the slip of the buyer’s terms was the final acceptance so that there was no price escalation clause.
  • The court held that the seller’s apparent attempt to reassert its terms by saying they were filling in the order in accordance with their revised quotations of May 23”, despite signing the buyer’s acknowledgment slip was unsuccessful and was treated by the court as merely a method of identifying the machine.
  • Furthermore, according to Hyde v Wrench a counter-offer acts to kill any previous offer.  Therefore, When a counter-offer is involved the last counter-offer dictates the terms of the contract.

Decision
The court’s decision held that the contract was made on the Buyer’s terms, without a price variation clause.  Therefore the Seller had no right to claim the extra manufacturing fee and the appeal was allowed.


SUMMARY OF JUDGMENTS

Lord Denning MR
Lord Denning MR approached the case observing the documents alone, concluding that the price variation clause in the sellers’ form continued through the whole dealing, so the sellers were entitled to rely on it.  He confirms that the sellers’ did all that was necessary and reasonable to bring the price variation clause to the buyers’ attention.

Lawton LJ
Agreed with Lord Denning MR that as according to Hyde v Wrench a counter-offer acts to kill any previous offer.

Once the tear of slip had been returned and received by the Buyer, the contract was made.  This contract did not include the small print conditions on the back of the quotation, because the counter offer on the buyer’s terms was the offer accepted.  Therefore it was a fixed price contract without a price escalation clause.

The sentence in the letter accompanying the tear-off slip dated 5 June 1969 did not amount to a counter-offer, nor could it be said that this proposed counter-offer was accepted once the buyer received the goods.  The Buyer’s had clearly indicated they were not accepting any price escalation clause in any contract made with the Seller.