BUSINESS
PLAN
OWNERS:
Business
Name:
Address:
City,
State, ZIP:
Telephone:
Cell
Phone:
Fax:
Email:
I. TABLE OF
CONTENTS
I. Table of Contents [page
1]
II. Executive Summary [page X]
III. Business Description [page X]
IV. Market Analysis [page
X]
V. Marketing Plan [page
X]
VI. Operations and Management Strategy [page X]
VII. Competitive Analysis [page X]
VIII. Development Plan [page X]
IX. Financial Statements [page X]
X. Attachments [page
X]
II. EXECUTIVE SUMMARY
We
are all about food. We love cooking it, eating it, coming up with new ways to
serve it. You name it, and we’ve tried it, and then thought of ten ways we
could have done it differently. We’ve been this way for years, and now we’d
like to share our passion with others. We are opening {Name of restaurant}, which will serve {type of food you intend to service}, and will provide customers
with a {kind of atmosphere your
restaurant will have}.
We
are seeking {money amount} for {purposes for the funds}. We believe we
will be profitable within {amount of
time} because the restaurant will {what
you intend to do with the restaurant to ensure the profit}.
III. BUSINESS DESCRIPTION
We
know the restaurant industry is a difficult one in which to achieve success,
but we are confident that our ideas and experience will give us a leg up on the
competition. We believe that even in a sluggish economy, our product will be
appealing enough to consumers that they will still want to spend their
hard-earned money on a night out at our restaurant.
Our
goals are to {state your business
goal(s)}, and we will do this with {specific
ways you will reach those goals}. We believe that our philosophy of {give your philosophy or mission statement}
will help us to achieve these goals.
We
know that we will be able to compete in this marketplace because {reasons you will stand out from the crowd}
and because we will market to a certain kind of customer who wants {what you offer that other restaurants in
the area don’t}.
We
are setting up our restaurant as {legal
setup, such as LLC, sole proprietorship, etc.}.
IV. MARKET ANALYSIS
Though
there is competition near us, our services will be superior to those currently
offered in the area because {reasons why
you’re better than your competition}.
Our
prices will be {more than, less than,
equal to} the competition, and we believe they are set up perfectly because
{why your prices are what they are}.
The
employees we {intend to hire or have
already hired} are some of the best in the business. {Talk about what your employees offer, such as excellent serving
skills, history as amazing chefs, etc.}.
We
are attaching {marketing materials,
brochures, etc.} to give you an indication of {something that proves your restaurant will do well}.
V. MARKETING PLAN
We
believe that {name of restaurant}
will have the image of {kind of image
you expect your restaurant to project}. Because we intend for our customers
to be {type of clients you will be
seeking}, we will be marketing our new restaurant in the following ways: {here is where you detail your marketing
strategy, including a timeline, your advertising budget, and any charts, graphs
or information you have to add to your description}.
The
market for our products is {describe
what the market is doing in your area}, and because of that we believe we
can {how your restaurant will deal with
the good or bad in the market, and any changes that may be coming in the
market}.
We
have set our prices based on the current market, and they are {list of basic prices for your meals, with
the acknowledgement that things fluctuate in this business}. We believe
they are competitive because {methodology
behind setting your prices; may include solid statistics and figures to further
back up your plan}.
VI. OPERATIONS AND MANAGEMENT
{Name of restaurant} will be located
at {address and/or area of restaurant’s
location}, because {reasons for
being located there}. Parking will obviously be necessary, and the parking
situation at our location is {describe
the parking}.
There
are {number} other restaurants
within {distance}, which will {help the business, make things
challenging, etc., and why}.
We
{do/do not} or will/will not} have a
website and/or web-based reservation system. {If you don’t, explain if/when you will be starting that}. We will
have {number} employees, including {detail the types of employees you will
have}.
We
will also have {describe your management
team here}.
Opening
a restaurant is one of the most expensive small business ventures there is,
since the startup costs are significant. There are many things we will need in
the initial startup, including {list of inventory
and equipment you will have to purchase, including ovens, stoves, miscellaneous
kitchen equipment, cash registers, etc.}
{Note here whether you have a location. If
you do, state what it will take to get it in working order; if you don’t,
explain your plan for securing a location}
We
expect our restaurant to {details about
how you expect the restaurant to perform, including research that explains why
you believe this}. Our forecast for {amount
of time} is {explain your financial
forecast} and we will get there by {what
you will do to make your forecast a reality}.
VII. COMPETITIVE ANALYSIS
Obviously,
there are restaurants everywhere, and our location is no exception. {Name of restaurant} faces competition
from {names of other restaurants that
will be your direct competitors}.
{Here you detail any information you
have on the competition, including sales figures and any other statistics that
would be relevant to your restaurant’s chances.}
Customers
choose {the competitors} because {reasons why these competitors have
business}. We believe {name of restaurant}
can offer an alternative because {reasons
why your restaurant will be the better choice for customers}.
VIII. DEVELOPMENT PLAN
We
will begin our marketing plan {date}
with {type of marketing that you will
roll out initially}, with the intention of spending {amount of time} on marketing before officially opening {date}.
Prior
to opening, we will spend {amount of
time} purchasing equipment and setting up our space. Our location is {non-existent, ready, not ready, in need of
work} and we will {refurbish,
remodel, work on it in some way, etc.} for {amount of time}, spending an estimated {amount of the funds needed to get the location in order}. The
equipment will be an estimated {amount
of money you will spend on everything that goes inside the location}.
We
have {amount of money you already have,
if any}, and with the money we receive from investors, we will {explain how you will you use the money you
receive}.
Our
goal is to {forecast when you expect to
be profitable, and how you will get there}. In {amount of time} we will {indicate
where you intend to be in a year, five years, even ten years}.
IX. FINANCIAL STATEMENTS
{Put all the owners’ personal financial
information here, as well as a list of any investments, loans, or lines of
credit you have already received for the business}
X. ATTACHMENTS
{Attach anything here that you have
referenced in the outline. This includes graphs, logos, detailed market and
competitive analysis, financial statements, and anything else you think would
be important to a potential investor or lender}
